Branding for RADIAL, a cutting edge outfitter for winter sports specializing in ski and snowboard gear. Radial’s name comes from the six-fold radial symmetry that characterizes snowflakes; this form is harmonious and balanced yet always unique. The rounded corners and elongated shapes are reminiscent of the skis, snowshoes, and snowboards that carry us through the snow.

Poster + Billboard

Social Media Content

Hangtag

Tote Bags + Brand Guidelines

Website: Home Page + About Page