This social campaign aims to target young adults with vulvas, particularly people who didn’t receive complete or quality sex ed in school and want to better understand their bodies and experiences. Our goals are to make comprehensive sex education accessible for everyone, as well as destigmatize conversation and discussion of female anatomy health and sexuality.

This project was a collaborative effort between me and two peers. We worked together to create a cohesive typographic and visual system. It was important that our choices regarding color and imagery communicated personal agency, power, and a bit of spunk. We wanted to avoid appearing corporate, overtly 'girly', or infantilizing.