Theatre Summer Camp Campaign

This is a visual campaign identity for Seattle Children's Theatre's 2027 summer camp program.

I picked the theme 'Anything is Possible' because I wanted to prompt viewers to consider how theater education expands students ideas about what is possible for themselves and the world. After all, theatre education encompasses a wide range of creative and social skills, not just acting or singing.

The tone of this campaign is PLAYFUL, WELCOMING, WHIMSICAL, and FESTIVE. Theatre camp should feel exciting, enticing, and maybe even mysterious.

Campaign Moodboard

I was inspired by colorful, modular designs that feature children breaking out of frames. My intention was to be kid-friendly without looking childish.

Photoshoot Moodboard

(All photos I use in my designs are stock photo collages meant to replicate how the photoshoot might look)

Campaign Brand Guidelines

This is my minature brand kit. I chose shapes that relate to the theatre's main branding, and two of the theatre's secondary brand colors to be primary in this campaign.